8:15 am · Display ads
Illustration
Display advertising that reaches the right people beyond search
Programmatic display ads with AI bidding, dynamic creative, privacy-first targeting, cross-device and connected TV reach, brand safety and clear ROI reports.
The short answer
Display advertising puts your brand in front of the right people on websites, apps and connected TV, well beyond the search page. We plan the audience, design the ads and run programmatic campaigns with AI bidding and dynamic creative. We keep your brand on safe sites and report the return on every rupee or dollar you spend.
How it works
We define the audience and strategy.
We study your audience from your first-party data and market research, and we agree the targeting, positioning and goals with you. This usually takes one to two weeks.
We make and test the creative.
We design display ads in every format, including HTML5, video and responsive ads, with versions for A/B testing and dynamic personalisation. That usually takes two to three weeks.
We set up the platforms.
We configure the demand-side platforms, build audience segments, link your data platforms and put tracking and attribution in place. Expect one to two weeks.
We launch and optimise.
Campaigns go live on premium publisher networks, with AI bidding, audience refinement and creative rotation. They usually take two to four weeks to settle.
We report and scale.
We analyse results across the customer journey, scale what works and send detailed ROI reports.
What you get
Screens are mock-ups
Audience research and a targeting strategy
Display creative in HTML5, video and responsive formats
Demand-side platform setup, audience segments and data links
AI bidding, audience refinement and creative rotation
Cross-device tracking and attribution
Dynamic creative that adapts each ad to the viewer
Brand safety and fraud protection through trusted publishers
Live monitoring with adjustments as results come in
ROI reports with clear next steps
Three months of optimisation support
What the AI adds
Bidding in real time.
Algorithms weigh many signals in a split second, so your budget goes to the impressions most likely to pay off.
An ad for each viewer.
Images, messages and calls to action change with each viewer's behaviour and context.
Targeting without cookies.
Context, first-party data and universal IDs keep your targeting precise and private.
Every screen.
One campaign runs across desktop, mobile, tablet and connected TV, and we measure it all together.
In numbers
- 91%viewability on private marketplaces
- 500+projects completed
- 98%client success rate
- 24/7expert support
Success story
TechStart
340% ROAS with AI-programmatic display marketing
We planned and ran TechStart's programmatic display ads from start to finish, with AI targeting and dynamic creative optimisation. The automated campaigns reached 340% ROAS and 89% viewability, and qualified leads went up 67%.
Results
- 340%Return on ad spend
- 89%Viewability rate
- 67%Qualified lead increase
- 245%Engagement improvement
Tools we work with
Google Display and Video 360, The Trade Desk, Amazon DSP, Adobe Advertising Cloud, MediaMath and Microsoft's Xandr for buying, Criteo for retargeting, Google Analytics 4 and Adobe Analytics for measurement, and Oracle Moat, DoubleVerify and Integral Ad Science for verification.
Where it fits
Display advertising suits brands that want to be seen by new audiences, to remind past visitors to come back, or to launch a product widely. For ads inside Instagram, Facebook and TikTok, see social media marketing. For a combined plan across search, social and email, see marketing.
Price
We quote every campaign plan in writing after a free consultation, and we agree the timeline in the same quote. Media spend is paid to the platforms separately. You'll find full details on the pricing page.
FAQ
What is programmatic advertising?
It's software that buys ad space for you, one impression at a time, on websites, apps and streaming TV. AI decides in a split second whether a viewer is worth bidding on and how much to pay, based on the audience and the goals you set.
What is dynamic creative?
These are ads put together on the fly from a set of images, headlines and offers, so each viewer sees the version most relevant to them. AI learns which combinations work and shows those more often.
How do you target people without third-party cookies?
We use context, like the page someone is reading. We also use your own first-party data from customers who agreed to it, and privacy-safe universal IDs. All of it stays within GDPR and CCPA.
How do you stop ads from appearing on bad sites?
We use private marketplaces with known publishers, block lists, and verification tools such as DoubleVerify and Integral Ad Science that check viewability, fraud and brand safety.
Is the ad budget included?
No. Media spend goes to the ad platforms and is shown separately, so you always see what was spent. Our fee covers strategy, creative and management.
How much does display advertising cost?
We quote every plan in writing after a free consultation, based on your goals, your channels and how many creative versions you need. Media spend is separate.
Next step
Tell us who you want to reach and what a good result looks like, and we'll plan the campaign with you.
Book a free consultation
