11:05 pm · Email marketing
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Email marketing that lands in the inbox and gets read
Email marketing keeps you in touch with customers who already know you.
The short answer
We plan and write your email campaigns, personalise each email with AI and set up automated sequences from welcome to win-back. We also make sure your mail reaches the inbox and keep your data practices within privacy law, and our reports track clicks and sales rather than opens.
How it works
We study your audience.
We look at how your customers behave and what they engage with, and turn that into segments and a plan for personal emails. This usually takes one to two weeks.
We collect the right data.
Preference centres, surveys and interactive content let customers tell you what they want, with clear notes on how AI is used. That usually takes one to two weeks.
We set up automation and personalisation.
We build sequences triggered by what people do, add dynamic content and send at each person's best time. Expect two to three weeks.
We fix deliverability.
We set up SPF, DKIM and DMARC, check privacy compliance and meet the latest requirements of the big inbox providers. This takes about a week.
We test and improve.
We run A/B tests every month and judge them on clicks and sales.
What you get
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AI personalisation with behavioural triggers and predicted interests
Automated sequences across the customer journey
Deliverability work, with SPF, DKIM and DMARC plus list cleaning
GDPR and CCPA compliance and privacy-first data collection
Interactive emails with carousels and product recommendations
Email linked with social media, SMS and your website
A dashboard for clicks, conversions and revenue
A strategy session every month
What the AI adds
An email for each person.
We shape the content and subject line around each person's behaviour, purchases and preferences.
Privacy built in.
We use data customers chose to give us and say openly how we handle it, so it works with Apple Mail Privacy Protection, not against it.
Predicted send times.
Each message goes out at the time AI predicts for that person, triggered across the whole customer journey.
Sales over opens.
We track clicks, conversions and revenue rather than open rates, because privacy features now distort opens.
In numbers
- 98%inbox placement
- 500+projects completed
- 98%client success rate
- 24/7expert support
The market
36:1
Average ROI
- AI hyper-personalisation30% improvement in open rates
Success story
EcomMax
760% revenue lift with AI personalisation
We set up AI hyper-personalisation and automation for EcomMax, built on zero-party data. Revenue went up 760%, with 45% open rates, 12% click-through rates and a 36:1 ROI.
Results
- 760%Revenue increase
- 45%Open rate
- 12%Click-through rate
- 36:1ROI
Tools we work with
Klaviyo, Mailchimp, ActiveCampaign, HubSpot, Salesforce Pardot, SendGrid, Constant Contact, ConvertKit, Brevo and Campaign Monitor for sending, Litmus for testing how emails look, and Drip for online stores.
Where it fits
Email works for any business with a list of customers or enquiries, and it's most valuable for online stores, courses and services people buy again. To connect email with your CRM and other channels, see marketing automation. For more content to send, see AI content generation.
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Price
We quote every plan in writing after a free consultation, and we agree the timeline in the same quote. Platform subscriptions are paid separately. You'll find full details on the pricing page.
FAQ
Why do our emails go to spam?
Usually it's because the domain isn't set up to prove the email really comes from you, or because the list holds old addresses that never engage. We set up SPF, DKIM and DMARC, clean the list and follow the current Gmail, Yahoo and Microsoft rules for bulk senders.
What is zero-party data?
It's information customers choose to give you through preference centres, quizzes and surveys, like their interests or how often they want to hear from you. It's more accurate than guessing, and it respects their privacy.
Which email platform should we use?
Klaviyo and Drip suit online stores, and HubSpot and Pardot suit sales-led businesses. For smaller lists, Mailchimp, ActiveCampaign, Brevo or ConvertKit work well. We can work with the one you have or help you move.
Do you write the emails?
Yes. AI helps with subject lines and variations, and a person writes and checks every campaign in your voice before it goes out.
How much does email marketing cost?
We quote every plan in writing after a free consultation, based on your list size, how often you send and how many automated sequences you need. Platform subscriptions are paid separately.
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Next step
Tell us which email platform you use and how big your list is, and we'll go through your last few campaigns with you on the call.
Book a free consultation
